Does being donor-focused have to mean giving donors choice?
Give donors more choice over where their money goes. It sounds like a no-brainer, doesn’t it? If we want to be supporter-focused, and help them feel genuinely close to the mission, why wouldn’t we let...
View ArticleWhy use the ‘WHY’ in 2015?
Have you heard about the ‘why’? And why it’s so important to find the ‘why’ of your organization in order to raise more money? I guess you do. You’ve probably read about it in books, or heard about it...
View ArticleHow to reduce attrition 50% by doing (almost) nothing
This is how my daughter plays hide and seek. She thinks if she can’t see me then I can’t see her. In defence of her strategy she’s only two years old. But isn’t this exactly the same approach we take...
View ArticleAre You Addicted to Acquisition (AA)?
“Hi, I am fundraiser and I’m addicted to acquisition.” Dear fundraiser, let’s start our day by admitting our addiction. We’re all obsessed with the idea of “new”: our new fundraising campaign, testing...
View ArticleTrustees/Board Members: Best friends or worst enemies?
Those responsible for the governance of non-profits are often our worst enemies when they could be our best friends. (I am referring to volunteer leaders) Let me quote a poem from a great British poet...
View ArticleWhy I’m Not a Fan of Welcome Packs
‘Hate’ would be too strong a word. I really just think we can all do so much better. I know every charity that sends a welcome pack to new donors has the best of intentions. We really are so grateful...
View ArticleWhy so many organisations fail at Facebook
If you find Facebook is not really working for your organisation, I am willing to bet that it is not Facebook’s fault – it’s yours. Too many take too lightly on their social media work – and get the...
View ArticleA tale of two donors
or The ENORMOUS difference in value between ‘what’ and ‘why’ Charlotte and Emily have never met. They are the same age, live in the same area, have the same income, the same outgoings and the same...
View ArticleA retention vision like Billie Holiday
Across the charity sector we literally spend days on the creation of boardroom presentations, we meet for hours in cross-functional working groups, and the other half of the day we’re either in...
View ArticleSimply the Best: Top 10 blog posts! (Q1 2015)
Hello everyone! The first Top 10 of 2015 is a fact. Again 10 awesome posts. With a range of interesting topics. What is your favorite? Congrats to Charlie for his #1 post about donor retention! We hope...
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